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Bringing Goodyear's New Brand to Life Through Professional Coating Systems

Project Snapshot

Client: Goodyear Auto Braeside (formerly Beaurepaires)
Location: Braeside, VIC
Service: Commercial Protective Coating System
Main Challenge: Refreshing the interior and exterior to meet Goodyear's corporate brand standards with a durable, high-quality finish.
Services Provided: Surface preparation, interior and exterior coating application, commercial repainting, high-access works.
Outcome: Successfully completed the first Goodyear conversion, leading to almost ten additional projects across Victoria and interstate.

Transforming Beaurepaires Braeside into Goodyear Auto

When Goodyear updated its Braeside location, the building needed to reflect the company's new corporate identity with a clean, professional appearance that was consistent with its national brand.

Melbourne Protective Coatings was engaged by the project's signage contractor to complete the interior and exterior coating works. 

The project required careful planning, precise application and a durable coating system capable of delivering sharp colour definition and a high-quality finish throughout the property.

Preparing Every Surface for a Precision Finish

The design brief for this project called for a high-quality finish with clean, sharp lines throughout the building. Achieving that result depended on careful preparation before the new coating system could be applied.

The existing interior and exterior surfaces were cleaned using Selleys Sugar Soap to remove grease, grime and other contaminants that could affect coating adhesion. 

This preparation provided a clean surface for the specified coating system and helped achieve the crisp finish required for Goodyear's distinctive blue and yellow colour scheme.

Applying the Specified Coating System

To deliver a durable and professional result, a three-coat coating system was applied throughout both the interior and exterior of the building.

Interior Coating System

  • 1 coat of Dulux 1Step Prep Water Based Primer, Sealer & Undercoat
  • 2 coats of Wattyl Solagard in Goodyear Blue and Yellow

Dulux 1step® Prep Water Based Primer, Sealer & Undercoat

Dulux 1Step® Prep provides a reliable foundation for long-lasting coating performance. With mould resistance, excellent adhesion and stain-blocking properties, it helps create a durable base for both interior and exterior applications.

Exterior Coating System

  • 1 coat of Dulux 1Step Prep Water Based Primer, Sealer & Undercoat
  • 2 coats of Wattyl Solagard in Goodyear Blue and Yellow

Wattyl® Solagard Low Sheen

Wattyl Solagard Low Sheen was selected for its proven durability and performance in Australian conditions.

Its benefits include:

  • Long-lasting colour retention
  • Excellent UV resistance
  • Lasting flexibility
  • Resistance to mould and mildew
  • Reliable weather protection

Using premium coating products helped ensure the finished project delivered both the professional presentation and long-term durability expected from a nationally recognised brand.

A 32-foot scissor lift was used throughout the project to safely access elevated areas while maintaining consistent application and quality across the entire building.

A Professional Finish That Set the Standard

The Goodyear Auto Braeside project was the first of many conversions completed by Melbourne Protective Coatings.

The quality of workmanship and project documentation impressed the wider Goodyear group, resulting in Melbourne Protective Coatings being engaged to complete almost ten additional Goodyear sites, including interstate locations across Australia.

This project demonstrates the importance of delivering consistent workmanship and meeting the client's specification across every stage of a commercial coating project.

Or explore our other commercial projects to see how we've helped businesses across Melbourne restore, protect and improve their commercial properties.